• Home  / 
  • Mind
  •  /  Do we need goals to succeed in our life?

Do we need goals to succeed in our life?

The key working principle I refuse to negotiate with my clients is the objective. I cannot begin developing a recommendation for them unless I have a clear brief. Because, if I don’t understand the what, why, who, and when of the task, then how can I possibly establish the how?

I stand resolute on this requirement: no brief, no response.

The reality is that clients more often than not, are unable or unwilling to divulge all the information I request. This is fine, providing, of course, the brief includes a clear objective.

By objective, I mean the goal, or the desired outcome, or the key indicator by which I can measure success. To establish this, I begin by asking,

“What does success look like for your business?”

“How will this be measured?”

The answer to these two simple questions requires consensus among all invested parties/stakeholders. Without this, we cannot embark on the journey together, because only this critical information can tell us when we have arrived at our destination.

read more at womensagenda.com.au


About the author

isuccesswave

Leave a comment: